As creatives, we are always looking for new ways to make our art sharper and more imersive. We want to create a small universe for the audience to peer into quickly and realise their reality is not the only reality. We came across a brilliant body of work on our weekly hunt for interesting and provocative projects. This is a collaborative piece by photographer Meredith Jenks, stylist Courtney Cho and art director Leta Sobierajski called ‘Never Alone’.
Never Alone tells a sinister story within the constraints of a fashion shoot. Our heroine enters a hotel room… after relaxing over a bath and some room service, things start to get a little strange. She realises that she may not be the only person staying in this room.
Never Alone was shot in a seedy motel in Queens, New York. Our goal was to offset our model’s beauty by placing her in a less than desirable location. We wanted to use the location to convey the idea that it was a very temporary stay—no more than one evening. We have all been there, checking in to a room at an unplanned hotel to make amends for our decisions.
Upon scouting, we fell in love with the emerald green bedspreads and the deep jacuzzis. The air conditioners blew the floral curtains in a ghostly manner, and a fight even broke out between tenants during our shoot.
The sleazy luxury and lavish palette is a culmination of three aesthetics brought by each of the trio. Leta’s art direction is characteristically bold, poppy and often overwhelmingly colourful, Meredith’s photography is crisp bright, sharp and energetic and Courtney’s styling, has a rich, textural and detailed approach.